Experiential Marketing Solutions

Mixing ingenious ideas, creativity, and precision to provide innovative communications, development, and experiential marketing solutions.

Genius Ideas.

Genius Solutions.

 

GENIUS PROJECTS LAB (GPL) – an experiential marketing agency creating and implementing ingenious marketing strategies and events tailored to organizations’ specific branding, development, and promotional needs. Services provided are: Development Planning, including attracting, increasing, and retaining new audiences, ticket buyers, donors, and corporate sponsors; Communications, Marketing, and Advertising campaign development and implementation; and Experiential Marketing and Event Production.

World premiere of Tshepang for the Rolex Mentor and Protégé Arts Initiative: The Protégée: Lara Foot & The Mentor: Sir Peter Hall. Miller Theater, Columbia University

COMMUNICATIONS AND MARKETING

Communications and Marketing services for branding, sales, and community engagement and growth:

  • Omnichannel Marketing Strategy Development and Implementation

  • Marketing Creative Development and Production

  • Digital Advertising and Marketing

  • Social Media Marketing

  • E-mail Marketing

  • Customer Engagement and Relationship Management

2025 Ai in Retail Conference and Gala, Lavan Midtown, NYC

EXPERIENTIAL MARKETING AND EVENT IDEATION, DESIGN, AND PRODUCTION

Experiential Marketing and Event Ideation, Design, and Production services for branding, brand positioning, cultivation, community engagement, sales, and financial growth:

  • Experiential Marketing Concept Development and Implementation

  • Budget Development and Management

  • Content Development

  • Event Ideation, Design, and Production

  • Talent Recruitment and Management

  • Sponsorship Procurement and Activation

  • Staff and Vendor Management

DEVELOPMENT

Development services for brand awareness and positioning and donor and audience cultivation, growth, and retention:

  • Corporate Sponsorship and New Business Relations Development

  • Individual Giving and Major Donor Cultivation

  • Membership Program Creation and Implementation

  • Prospect Research and Pipeline Planning

  • Relationship Management

  • Stewardship